Here at Avitas, we’re both dreamers and doers. We love our jobs and our customers, and we love that we get to grow the best flower and bring you the most amazing oil on the market. But, you already know all of this. What you may not know is that we might not be here at all if not for some family time, a stunning vision, and a little needed encouragement in a warm and cozy kitchen just five short years ago.
It all started around a kitchen table. Back in 2012 as Washington State weighed the pros and cons of marijuana legalization, Avitas co-founder, Adam, sat in his parent’s kitchen talking pot with his family. He was all for legalization, Adam himself has enjoyed cannabis for many years, but he worried about this new and fragile market. Legal cannabis is a brave new world in America, and Adam soon found himself painting a passionate vision of what he’d like to see happen in this expanding frontier. Adam laughs when he recalls it now, “I didn’t realize it then, but that’s where Avitas was born.”
Adam has a had a long and successful career outside of cannabis. He came up through the ranks as a software engineer at Microsoft before moving into product management at Microsoft and then at Disney and ESPN. He’d seen what truly customer-centric companies could accomplish and slowly but surely, Adam realized that he wanted to create a brand like that in the cannabis world. He wished to build a company that consumers could trust to have their back, and he wanted to help shape how marijuana is grown, distilled, and packaged to help lift the stigma and misinformation that still exists around this amazing plant. He envisioned a company that was committed to a natural, preservative-free product that operated with integrity and was transparent about its process in ensuring the quality of its own flower as well as the quality of the buds it bought from other farms. Adam knew that it was going to be a long, hard-fought journey, but even he couldn’t have known what his future held in store.
At first, the industry was a bit like the Wild West. Regulations were always changing, license requirements were under constant review, and the market itself was incredibly unstable, but Adam persevered. “We stuck to our core tenets: Customers, Quality, Community, and Environment and that’s pulled us through. As a company, we have to be forward thinking and have a true commitment to integrity; otherwise, we’d be nowhere.” No matter how tough things got, Adam kept this commitment to excellence in sight. And slowly but surely, this has shepherded the Avitas family from just the hint of an idea at the kitchen table to one of the leading producer/processors in Washington. We’re so glad to be on this journey. We hope that you’re up for joining us on our adventure into a world of cannabis that not only feels good but does good.